SEO stands for Search Engine Optimization and it refers to the art and science of writing your blogposts in a way that the various search engines will find them most attractive and present them to their visitors ahead of other similar blogs.
By doing good SEO, you can improve your search engine rankings. It is important that you pay attention to your efforts to do good SEO for your blog. There are several methods you can use to improve SEO.
If you really want to do great with SEO then you need to first focus on content. As the old cliche goes, content is king.
I recommend you create a variety of content that includes written stories, pictures and graphics, videos and even podcasts. This will give the search engines different types of content that they can recommend to their readers when they search for your topic.
You must create unique and compelling content that the search engines will index and show to their visitors. This is done through writing and producing high-quality content that is relevant to your topic or niche. And doing it on a regular basis.
With good content in place, you must then focus on building back-links to your content. Back links are links that other people put on their blogs or websites as a reference to your great content. As you produce new content, make sure you have links within your own content. This is called interlinking.
When you write focused articles about your niche, you should be able to link to other blogposts you have already written about the same topic, this interlinking of content will also help with your SEO efforts.
- Sign up for and install Google Analytics and on your blog to help you track how visitors consume your content.
- Sign up and configure Google Search Console (previously known as Google Webmaster Tools) to help you dig deeper into the behavior of your visitors.
- Sign up for my Five Part Blogging Course (on the sidebar) to learn the basics of blogging like a pro.
- What is SEO – Searchengineland
- The Beginner’s Guide to SEO – Moz
- Search Engine Optimization – Wikipedia