Guest blogging is the process where someone writes a blogpost for somebody else’s blog. Guest blogging is a technique used to share one’s blog with an audience that is engaged with another blog.
Now that you have a new blog setup, you did follow my how to start a blog guide right? You’ll need to promote it and get it out to the public.
When you do guest blogging correctly, you will benefit from the other person’s audience and at the same time they will benefit from having a fresh blogpost to share with their audience. It’s a win-win situation.
There have been rumors floating around saying that “guest blogging is dead” but this couldn’t be further from the truth.
What happened is that many unscrupulous marketers and spammers were abusing the practice of guest blogging.
Matt Cutts, from the Google spam team came down on the practice of guest blogging rather strongly, saying the following:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.
If you want to do guest blogging or if you are considering accepting guest posts on your blog, then make sure the post is written by someone you respect and trust.
Now that you know what guest blogging is, perhaps you want to check out these great tips about guest blogging from a few expert bloggers.