Neil Patel from Quicksprout suggests to guest blog on blogs that have a broader audience than your own blog.
When you are choosing where to guest-post, focus on larger blogs that have a big audience in a similar field to yours. A percentage of these readers will be qualified and will convert into customers.
In the same article Patel explains that guest blogging is a numbers game and you have to keep guest posting. Guest posts will continue to bring traffic even a year after publishing.
Phil Singleton, a guest blogger at Online Super Ninja explains that it is a good idea to not only find blogs that have high-quality content, but also blogs where the audience is highly engaged. The more engaged the audience, the more likely your blogpost will be shared with others.
Sites with readers that spread posts all over the Internet can put your name, and your site, in front of more readers than ever. These masses of readers tend to frequent high quality sites, and now your name is associated with their brand as well.
(source: 5 Tips for Guest Blogging)
Uttoran Sen over at Copyblogger has a nice guide about guest blogging. The guide includes a 10 point checklist for guest bloggers and publishers. The biggest take aways are to make sure you pay attention to the links, focus on high quality content and stay current with the trends in social media and things like infographics. Sen also reinforces what I told you earlier:
Guest blogging itself, however, is far from dead … when done right.
The key to successful guest blogging is to focus in building quality and trust!
Sue Anne Dunlevie over at Blogging Wizard touched on a really good point on a recent article. Many times when an author writes a guest blogpost they seem to forget about it. I see this all the time. Her advice is to follow up and make sure you stay in touch.
Last of all, don’t abandon your guest post once it’s been published. You want to nurture relationships with your readers and show them that you value the fact they’ve taken the time to read and comment. Check back in on your post a couple times per day to respond to comments and feedback.
To recap, after you start your blog and have a good number of quality articles, it is a good idea to seek out guest blogging opportunities. Be open to accept guest bloggers too, but only after you have verified their intentions and the quality of their work.